Dec 2, 2011

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Card Collection 1

There’s a unique sort of richness in the greeting card adverts of Leipzig, a mass of originality, style, sometimes randing on kitsch, but always surprising. It’s quite unheard of in where I usually live, so it was an opportunity to see how graphic design is done in Europe without having to dish out money on a thick book.

It’s evolving, it’s fresh and it’s something to admire. I’ve been collecting cards short of three months now and will be sharing some of my finds here.

One of the instantly recognisable designs is the Staubsauger club, where the style and shape remains unchanged for many incarnations of cards.

card07

This club also follows a recurring theme, but look at how elegantly the colours are selected!

card02

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Nov 9, 2011

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Card Collection

The beauty of Leipzig’s advertisements is its card stands. High on cultural and weekend activities, it houses different card-sized adverts, fliers and booklets for my viewing pleasure and collection growth.

I’m going to start displaying my collection every few days – it’s very educational to see what sort of graphic design Germany is up to these days, what’s trendy and what catches the eye better.

At some point, I really want to start replicating the cards. This sort of exercise is very good for getting a feel of how the designer was working, what goes on in creating such a layout and how much time would you need for it.

 

 

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